A mission to turn Armenia into the next big travel destination

Sisian Boghossian, the recently appointed head of Armenia’s tourism committee, talks to CivilNet about how she and her team are working to raise awareness of Armenia as a tourism destination. Ms. Boghossian explains their plans to participate in international tourism expos, buy advertisements, launch a website, and engage with travel influencers and vloggers. Ms. Boghossian also discusses Armenia’s recovery path to pre-covid tourism levels.