Reshaping Armenia’s Global Brand

Armen Avak Avakian, CEO of the Development Foundation of Armenia (DFA), speaks with CivilNet’s Maral Tavitian about the organization’s mission to attract foreign investment to Armenia. Avakian shares strategies for reshaping Armenia’s global brand, and describes the inspiration behind Noy Ethnographic District, an expansive new development that will bring the cultures of the regions to Yerevan.